Pantene Ingredients

Pantene launches 4 new formulas that make the hair: strong, voluminous, hydrated, and soft.
We visualised these ingredients as abstract icons on a clean background.
Polished dynamics and a refined look show the effect of each one.

Direction: 2Sharp & Vincenzo Memeo

Design: Pietro Furbatto, Ditroit
Animation: Sergio Papa, Vincenzo Memeo

Agency: Ditroit
Ditroit Creative Director: Salvatore Giunta
Ditroit Producer: Noemi Bugli